Friday, January 23, 2009 conversations


Branding is the visual look of the company

Understand the user"s desired experience

Product doesn't need to have 'all' the features
Macbook air

Keep in mind the product echosystem e.g.

Design product service relationships eg ipod

Deliver ur brands promise eg 37signals

Cuwtomers are clever .give them some credit eg cleartrip

Take the burden off the user eg google

Doesn't have always be highly functional eg cooliris

Associate ur brand with unique feature facebook

Don't follow the crowd . Eg cleartrip week starts from monday

Start with user insight from ur research

Design an experience and not a technology system

Keep going back 2 user to verify the concept

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