Branding
Desolve.co.in
Branding is the visual look of the company
Understand the user"s desired experience
Product doesn't need to have 'all' the features
Macbook air
Keep in mind the product echosystem e.g. Cleartrip.com
Design product service relationships eg ipod
Deliver ur brands promise eg 37signals
Cuwtomers are clever .give them some credit eg cleartrip
Take the burden off the user eg google
Doesn't have always be highly functional eg cooliris
Associate ur brand with unique feature facebook
Don't follow the crowd . Eg cleartrip week starts from monday
Start with user insight from ur research
Design an experience and not a technology system
Keep going back 2 user to verify the concept
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